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10 Things FSBO Owners
Need to Know…
1. 92% of home buyers use agents, because it may cost them $0.00 to use all the benefits of professional representation. 2. FSBO owners lose out on 92% of home showings because agents don’t typically show FSBOS. 3. Real estate agents don’t get paid unless they bring you the offer that you are happy to accept, so they come basically risk free. 4. Professional photography and marketing is paid for by your agent, and according to the Wall Street Journal, it adds 12% to the perceived value of your home. 5. About 96% of all your showings will be wasting your time and energy preparing the home. Agents separate the lookers from the buyers by prescreening them before the showing. Only about 4% of the people that go to FSBO showings are ready, willing or even qualified to buy. 6. FSBO owners risk personal safety and home security, by having random people walk through their home with them. Agents have learned the hard way to ask for ID and run basic background checks online to make sure the people requesting a showing are who they say they are. (I personally have intercepted multiple imposter showings by verifying the buyers before meeting them, and most had long criminal records and used fake identities!) I don’t know what they were after, but glad not to find out. 7. Bargain hunters & hagglers look for FSBOs because they feel they are entitled to a huge discount off your asking price since you don’t have any commission to pay. FSBO owners don’t save any money when this happens. This is why 8 out of 10 FSBO owners reject being disrespected by them and end up listing with an agent. 8. Unlicensed FSBO owners don’t have errors & omissions insurance to protect them, and can be legally liable in lawsuits for not disclosing certain things before the sale that the law requires by use of standard forms that most agents have signed to protect sellers from liability. 9. FSBOs do not get maximum marketing exposure that lead to bidding wars and highest and best offers 10. Agents get buyers to sign the contract in a timely manner before “Buyer’s Remorse” kicks in and they change their minds. All buyers get some degree of buyer’s remorse or anxiety that feels like a kick in the gut, so timing is very important! It’s normal, but buyers typically mistake it as a sign not to buy and they cancel, not realizing that the feeling subsides over time. I always prepare my buyers in advance to expect it so they do not cancel out of fear.
5 Key points about me…
1. I stay with you from start to finish; unlike other larger brokerages that pass you off to another department once they get your contract signed.
2. I previously owned and manage a mortgage franchise so I know how to verify that a prequalification letter is authentic before you accept and take your home off the market. I also know tricks that may help qualify an unqualified buyer for a mortgage.
3. I work hard finding buyers for homes both local and relocations. I don’t just list and forget like agents that have too many listings or a different day job.
4. I am very active on social media with a strong following of eager buyers on my YouTube real estate channel and many local Facebook groups that I own.
5. I maintain working relationships with real estate agents from all different states, to expand my buyers list by accepting buyer referrals from them.
If you are in my working area, I would like to show you how using an agent with my 25+ years of real estate experience is actually a good investment and not an expense. Let’s schedule a 20-minute meeting so we can discuss the benefits in full detail and we can see if we are a good match to work together on the sale of your home or not.
If you are out of my area, I will still work with you together with one of my partnering agents in your area.
Broker Owner Superior Value & Comfort, LLC License BK-3330835
Call/text or email me directly with questions:
561-714-0931
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